With the current advances in technology and digital printing techniques, variable data seems to be the new buzzword!

On average, an 18% response increase from a mailer is achieved when the mailer is addressed to the recipient, or personalised in some other way (business to consumer). Yet, a 30% increase is achieved – business to business.

No longer do your mailers need to be addressed ‘Dear Sir’, or ‘Dear Madam’. Irrespective of your print run, each and every sheet can carry personalised data, including names, addresses, and even the actual content of the mailer itself can be bespoke to each recipient – similar to the way you receive your gas or electricity bill!

Variable data is relatively simple to set up and create, and most of the work can be done yourself, or via your agency (or, of course, we can offer our services) which mean much reduced costs and possibility for error.

If you need help or advice, please contact us.